An immersive VR-world that lets you “feel” the new A4. Driving the new Audi A4 lets you benefit from the best automotive technology, design and personality there is out there. And most importantly: you can feel it. But how could we introduce the Audi A4 even before it hit the dealers?
The VR app enables people to experience the highlights of the new Audi A4 without the need for the car to be there. And in order to give a sense of how it “feels”, we wanted to go well beyond a virtual test drive or a tech demo. The Audi A4 Experience App offers a unique combination of 4K-video and seamless transition between 2D and 360 storytelling. It showcases a creative decision that could only be achieved by using VR technology that surpassed existing industry benchmarks. The app has been downloaded over 40.000 times and received high user ratings. Multiple countries worldwide are adopting the A4 Experience; it is being rolled out in 15 countries.
Role: Concept & Art Direction
Awards:
W³ Awards Gold, Mobile Features-Best User Experience
W³ Awards Silver, Mobile Apps/Sites-Business
Webby Official Honoree, Virtual Reality
Silver Dutch Interactive Award
The FWA Mobile of the day
Lovie Awards shortlisted Virtual Reality (Branded)
W³ Awards Gold, Mobile Features-Best User Experience
W³ Awards Silver, Mobile Apps/Sites-Business
Webby Official Honoree, Virtual Reality
Silver Dutch Interactive Award
The FWA Mobile of the day
Lovie Awards shortlisted Virtual Reality (Branded)
Promtion video App
Commercial (DDB Madrid) & add-on (Digitas LBi)
Case video
