In this campaign, fans of the well-known beer brand can search for “Virtual Trophies” using their iPhones. Participants can win the chance to accompany the UEFA Champions League Trophy to Switzerland and Malaysia. For the first time ever, this campaign has made use of the brand new Repudo technology. Fans of the Heineken brand were given the opportunity to search for the virtual Heineken Trophies through the Heineken Facebook Page, where they could download and activate the Repudo application on their mobile phones.
The Heineken Trophies were to be found everywhere around the world. Picking them up gave participants the chance to win a once in a lifetime opportunity to travel to Switzerland and Malaysia accompanying the UEFA Champions League Trophy Tour.
The Heineken Trophies were to be found everywhere around the world. Picking them up gave participants the chance to win a once in a lifetime opportunity to travel to Switzerland and Malaysia accompanying the UEFA Champions League Trophy Tour.
